We are not surprised that ABC’s Once Upon a Time is shining brighter than Snow White’s wedding ring. In fact, the hit fairy tale drama just reported against Sunday night football (Green Bay Packers vs. NY Giants) it was up 11 percent in audience who are 18-49 years old. The excitement does not end there; it is number one against non-sports competition shows like CBS’ Amazing Race and Fox’s Comedies.
Regardless of skipping a week from the “AMAs,” Once Upon a Time surged double digits. It is in the lead at 8 p.m. (88 percent+) against sports competitions on FOX and NBC. It is standing as the top rated non-sports show. The show has seen a significant increase in live and same day number by 3 million viewers.
So what does all this mean.. Well, ABC’s Once Upon a Time is number one! BAM!
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/25/12.